Online presence in today’s digital world is crucial for every business venture and restaurants are not an exception to this. Website is the oldest and most popular way to maintain your online presence and website design plays a crucial role in deciding the success of this website. It plays a crucial role in retaining new visitors and influencing them to visit again and again, which in turn benefits the SEO of the website. In this article, we will discuss the 7 things one should be doing to improve restaurant website design.
1. User Friendliness
Be it a restaurant or any other business website, user friendliness must be given the topmost priority when it comes to website design. The designer must ensure that it is easy to navigate from one page to another and the layouts are simple yet aesthetically appealing for the visitor. Sitemaps must be included in the restaurant website design ( 99medialab.com/Restaurant-website-design ) to assist the user in understanding the site layout in case of any confusion.
2. High Quality Images
High quality images are another top priority in restaurant websites. Your website must include high quality images that best describe your restaurant business and introduce the visitor to your culinary services. Images are always preferred over words as they are self-explanatory and easier to glance, retain and recall.
3. Page Speed
Continuing the above point, although high quality images are a part of the restaurant website design plan, the designer should ensure that these images must be compressed to facilitate faster page speeds. If your website doesn’t load faster than usual, there is a high chance that the visitor will be annoyed and close the tab.
4. Mobile Responsiveness
Smartphones have overtaken laptops as the default device to access the internet, and mobile responsiveness thus becomes an integral part of restaurant website design. Mobile responsiveness ensures that your website will fit screens of all sizes, be it smartphones or laptops, thus offering a hassle-free experience on devices of all formats and sizes.
5. Social Media Integration
All the social media channels of your restaurant have to be smartly integrated to your website so that you can drive traffic from as many sources as possible. One example for this amazing restaurant website design is linking the comment box on your blog to the comment box on your Facebook page. Thus, if a user comments on your Facebook page, the same will appear on your blog and vice versa.
Use effective SEO strategies such as local SEO, on-page optimization and keyword research to make your website more visible on search engines. The restaurant website design must be co-operative to the SEO ( 99medialab.com/overview ) strategies you undertake in terms of content, tags, descriptions and so on.
7. Easy to Use CMS
Lastly, as a part of effective restaurant website design integrate an easy to use content management system (CMS) so that the website can be managed by anyone who is remotely aware of the backend operations. A user friendly CMS makes website management a lot easier and simpler.