When starting a business blog, you try to write on a variety of topics to reach more audience, which is not a bad idea. Instead of many verticals, if you choose a single vertical that influences you more, you can have many tangible benefits. Let me tell how?
It’s Easier to Write
To write a blog on a variety of topics that you’re not well familiar with, you need to make active researches. Sometimes, it would be hassle. Having a particular niche in mind makes it easier for you to focus and to accumulate information.
Before you start writing a blog, select the category in which you are well-versed. So you can maintain a correct order flow in the blog, which helps users understand the stuff well. Some blog writers try to refer many blogs to gather the content, which sometime lead them in the wrong direction, which needs to be avoided.
Follow Your Natural Flow
The topic that you choose should be written in the order flow and help your users find the correct information and make them engaged with your blog. If users find a helpful information in your blog, then they will show interest to go into other blog articles, which makes them keep visiting your blog to gather knowledge, which will help you to increase more loyal readers.
Never try to use fancy or more complicated words, which may spoil their experience. Always be specific with your blog niche, which will make your blog famous.
Choosing related keywords
Search Engine Optimization has become an integral part of blog promotion where one can easily generate traffic and engage the users. You should be top Google’s rankings. Your content’s focus should be on both search engines and engaging readers.
To improve the ranking of your blog in search results, you should have a keyword research and add the related keywords to your content, which can help you rank well.
Targeting users on geography
There will be less profit or gain if you get traffic from non-targeted regions. So it is not good for both you and the blog readers, which may cause to reduce the traffic. So add keywords based on geography that helps to reach users in the targeted location.
Descriptive, lengthy content
The more content you add, the better result you will get from your monetization effort. You need to add easy to understand, eye catching, and engaging content. After posting the content, you can increase the traffic through social networking sites where you can find mass audience. Some mobile app development companies in California have used the same techniques to promote their blogs and apps. They mainly preferred Facebook, Google+, Twitter and LinkedIn.
Avoid to use author bio for every blog
You no need to include author bio in every blog post, which is known as an old blogging tactic. Instead in the same place, place some related posts links.